I have tried again and again to become another person. I have spent years trying to think my way into different people’s heads, language, rhythms. These people have sometimes been real people. More often they have been narrators and characters. Sometimes, though, they have been writers – writers I tried to be.

One was the imaginary author of a novel that was published as King Death. I was convinced this novel should come out not by me but under a pseudonym – that of a Japanese woman. I wanted the novel to appeal to readers of Banana Yoshimoto.

This didn’t happen because my agent assured me that anyone reading King Death would know it was by me. (Still not sure about this.)

With Lilian’s Spell Book, the novel I first put out on the Wattpad website and am now publishing on kindle, I had another serious go at being another writer – in Lilian’s Spell Book’s case I was going to be Alex Warden. (Alex being either male or female but, in my mind, definitely female.)

The whole idea behind the book, right from the start, was that I – Toby Litt, male, “established”, literary author – might be putting potential readers off.

Here’s a quick summary of the story:

Lilian’s Spell Book is a paranormal adventure novel about an ordinary English family – mother, father, pre-teen son, baby daughter – who inherit an extraordinary house. They move to this vast Elizabethan mansion in rural Sussex from their small South London maisonette. Very soon, they all find out their new home is haunted. But it is the mother of the family, Jeane Jonson, who begins to suspect that the secret to the house lies in the Elizabethan portrait that hangs in a gallery just off the vast entrance hall – a glittering, gorgeous oil painting showing the proud, red-haired Lilian holding in her hand a small leather-bound book. But the real wonders start when the narrator discovers the book itself, in the secret library of the mansion. Lilian’s father was an alchemist…

Find Toby Litt’s latest novel here too.

What I hoped was to have my unnamed narrator be as close to her reader as possible.

In fact, by writing my narrator as I did, I was trying to entice my reader – a new reader for me, I hoped – to discover the book I’d made for her.

When the time came to submit the novel to publishers, I confused matters by insisting that it went out under the Alex Warden pseudonym.

This didn’t fly – none of the major publishers went for the novel, which they were told was by ‘someone they would have heard of, when the author’s identity is revealed’.

Lilian’s Spell Book was a ghost story, and publishers generally liked the first half, but then it didn’t continue as they expected. Put bluntly, it wasn’t scary enough for them.

But I’d never intended it to be scary. The haunting that takes place is meant to terrify only until it starts to be understood, after which it becomes wonderful.

Before J.K. Rowling gazumped the idea for her Book of Spells, I’d thought of calling Lilian’s Spell Book not a ghost story but a ‘wonderbook’.

After being rejected by all the publishers I’d hoped would love it, the novel sat around on my hard drive for a couple of years.

Cut to 2013, when I was teaching a residential creative weekend at Tickton Grange. This was part of the Beverley Literature Festival. (So, thank you to them.) I sat in on a presentation by Alysoun Owen, Editor of the Writers’ and Artists’ Yearbook. She was talking to my students about ‘bespoke tips on getting published’.

Alysoun mentioned What Pad – I think that’s how I first wrote it down – as one interesting platform. (So, big thank you to her.)

Once back home, I looked Wattpad up. Conventional publishing had told me Lilian’s Spell Book failed because it wasn’t scary enough – it took a generic detour. Fine. I’d see what readers with no investment in it thought; readers who’d got it for free.

Publishing on Wattpad also gave me the chance to do something I’ve always wanted to do – serialize a novel. Between 14 October 2013 and 10 December 2013, I put a new chapter of Lilian’s Spell Book up every day. (I did this under my own name, rather than Alex Warden. I wasn’t risking any future confusion about who’d written the book.)

Whenever a new reader started on the Prologue, I got a notification – and I made sure to message them, to say I hoped they enjoyed the book, if they got the chance to keep reading.

My first impression was that a lot of the readers were young, and the messages they sent back were often enthusiastically mistyped. These weren’t fussy people. What they wanted was a good story that gripped them – and that they could get for free.

I was really delighted. These weren’t my usual readers. Most of these new readers had no idea I’d written other books. They sometimes said I should keep going, because I had talent. I found this incredibly touching, and encouraging.

I wasn’t hiding my identity or that I wasn’t a first-timer. On my Profile page, I’d put up a biography, explaining a little about who I was.

Alex Warden aka Toby Litt (https://www.wattpad.com/user/TobyLitt)

I hoped a few readers might cross over from Wattpad to the world of physically published books. I’m not sure if any did. The Wattpad readers seemed to be a separate bunch. A typical message might say, ‘I enjoyed your novel so much I couldn’t put my phone down until I finished.’ Being read on phones – this was new for me.

I had been worried that as soon as it became clear that Lilian’s Spell Book didn’t follow the conventional ghost story structure of escalating scares, including false ones, that word would get around that the book was a disappointment. (Word on Wattpad can get around really fast – there are readers’ comments at the bottom of each page.) But as the days went by, the number of readers increased, and quite a few were sticking around waiting for the next chapter.

As a Wattpad author, you get access to a lot of stats about what you’ve written and how it’s being consumed. I immediately learned that the drop-off in readers between the Prologue and Chapter Five was high. Lots of people read openings of books online, just as they would if they picked a physical copy up in a bookshop. I tried not to find this disheartening.

Only about 4% of the readers who read the Prologue get to the final chapter. But the drop-off from Chapter 6 to the end is far more gradual. If a reader makes it to Chapter 6, there is a 50% chance they’ll continue to the end.

Writerly vanity would want both figures to be 100% – instant and total addiction, no quitters whatsoever. That’s never going to happen. (Not in my experience.)

By itself, without promotion, Lilian’s Spell Book picked up a much bigger than average readership. (I’ve put a few stories on Wattpad that have had around 200 reads in total.) Quite often Wattpad books are only read by a dozen or a few dozen people.

Each chapter that’s looked at is counted as a ‘read’. That’s exactly equivalent to a hit on a webpage. A hit doesn’t, of course, mean that someone has read a whole page, just opened it in a browser. But consecutive hits make it almost certain that someone is reading attentively. The number of reads for the final chapter is likely to be the total number of people who have finished the book. For Lilian’s Spell Book this is around 7,000 in four years. The reads figure is an impressive 750,000.

After Lilian’s Spell Book had been around for a few weeks, Gavin Wilson of the Wattpad Team contacted me.

He said they’d noticed that Naomi Alderman, another Wattpad author, had mentioned me in a tweet. It was possible, Gavin said, for the site to feature a novel. This would mean it appeared on the home page of both Web and App. Algorithms could be nudged, coaxed. Lilian’s Spell Book would appear on reader’s screens a little more often. I said yes.

The effect was immediate. Lilian’s Spell Book got into the top 10 in Paranormal and Adventure, and fairly soon was number 1 for Paranormal Adventure (when you combine both categories under the search). Then, for a while, it was the most-read Paranormal book on the whole site. [3 March 2014.]

Some of the other books there in the most-read had up to three million or in one case seven million reads.

Until very recently, Lilian’s Spell Book tended to climb back into the Paranormal top 200 every weekend. I can only assume that new readers find it, carry on for more than a couple of chapters, increasing my stats.

The comments I’ve had – because I politely asked for them, but also because they’re part of the culture of Wattpad – have been very useful. They’ve ranged from pointing out typos to full editorial run-downs. The most frequent comment, I think, was that people would like to know more – or to have a sequel in which the character Lilian is able to speak for herself.

In the Afterword, I asked for specific feedback on one part of the book. The narrator is a mother with two children, one of whom is still being breastfed. Several publishers saw this as a real flaw. In terms of plotting, it limited the main character – she wasn’t so free to roam around the haunted house, and to get into trouble. (Although she does do this increasingly, as the story progresses.) I asked in the Afterword whether the breastfeeding was off-putting, whether it was too much? Some people definitely thought so. Others said it was one of the things they felt was most refreshingly different about the book. They understood what I had been after – that the book was about the alchemy of family, and how that can turn time to gold.

When I finished writing Lilian’s Spell Book, in a hotel room in Belgium, I wept. Nothing else I’ve ever written has had such a powerful effect upon me. Partly because I was a little hungover and exhausted. Mainly because I thought, I’ve done it!

‘It’ being write a book that was straightforward, heartfelt, not distancing, and that would get through to lots of readers.

I’d also constructed a really complicated book (in terms of plot and backstory) but managed to bring it home, and in a way that felt genuinely achieved.

I thought it was the best end of a book I’d ever managed.

The disappointment when it didn’t find a publisher had been very deep. I hoped I’d written a gift of a book – it was returned; it felt like it had been unopened.

Wattpad enabled me to give the book away as a gift – I’ve made no money from it so far, except the £50 I’m being paid for this blog. Everyone who’s read it has done so for free. But now that the Spell book has found an afterlife on Wattpad, I’ve decided to go the whole way.

As so very few of the reader’s comments have been disappointed, I can only assume that the publishers were wrong and the readers – and I – were right. Ghost stories can be about wonder and healing as much as horror and screaming. I’ve decided to take Lilian’s Spell Book to other readers – making it available on Kindle to start with, then elsewhere.

I’ve been reluctant to do this because I like the first home it found, on Wattpad, and the readers there who made me think I’d done the right thing by not hiding it away as a shameful failure.

I believe that Lilian’s Spell Book is different from my other books. One of my tests of whether a book of mine is successful is whether or not, looking back, I can easily imagine myself writing it – can I trace an obvious line between it and me? If it’s too obviously me, that’s a disappointment.

So, I think I’m able to be a little proud of Alex Warden – the writer I believed I was, that I believed I was going to become, all the way through writing Lilian’s Spell Book. She wrote a good book. But I am more proud of the kind, insightful, magically enthusiastic readers of Wattpad. They collectively performed their own alchemy – bringing a dead book back to life.

I was stuck in a rut. My blogging was sluggish and I’d been working on a novel for two years with no end in sight. I was moaning to my brother over Skype about the slow path my career was taking, when he said: “So write a novel on Wattpad.” He told me his girlfriend was reading a book on the online platform which had racked up millions of hits and the author had just secured a three book deal with a big publisher. According to him, Wattpad was the way forward.

Feeling a little overwhelmed and knowing full well a free online platform would not pay me a penny for a novel, I began my investigation. I found an easy to use site where anyone could upload their writing, posting as many or few chapters of their books whenever they wanted to. The uploaded novels were indexed within a range of genres; this included a ‘Featured’ section of work selected by Wattpad organisers. The featured novels were evidently benefiting hugely from the exposure, with the top ones attracting millions of hits and thousands of votes and comments.

At first I wasn’t sure if Wattpad was the place for me since a lot of the stories appeared to be written by and for teen ‘beleibers’ and ‘directioners’, which I’m definitely not! Writing a novel is hardly a five minute job and I didn’t want to risk it if the audience wasn’t right. Despite my reservations I signed up and added information in my profile about my past publications and social networks. Next I posted a couple of short stories to test the water.

The short stories didn’t get a million hits, they got a couple of hundred. What they did do however is catch the attention of someone who worked at Wattpad who emailed me with a question. ‘Seeing as you’re a published author,’ they said, ‘would you like to put some of your work on Wattpad in exchange for some marketing benefit?’ They attached a tantalising pdf telling me of their 8 million monthly readers and assured me that if I wrote a novel on their site it would be included in their featured section and be actively recommended to their readers.

Once I’d made the decision to do it, the idea for my romantic comedy, Spray Painted Bananas, came quickly. I wanted to write something light hearted. I plotted for a month, and wrote a ten thousand word buffer before I started posting chapters. Initially one a week, then two.

The votes and comments came flooding in immediately. I’d never experienced anything like it on that scale before. Each day I woke to messages of encouragement from impatient readers wanting to know WHAT HAPPENS NEXT?! There were times when I didn’t even know the answer to that, but with such a responsive audience I found myself writing faster and harder than I had ever done before. The best bit was realising how much I loved writing in the romantic comedy genre. I knew there was no turning back. I didn’t want to be a tortured writer any more, from now on I wanted to have a laugh with my novels!

Spray Painted Bananas took four months to write. When it had reached half a million hits and with four chapters still left to post, I contacted an agent. They signed me up a few weeks later.

My novel is still online and free to read but I’ve edited it for publishers. It’s been sent out and I’m waiting. Will it a find publisher? I really hope so. But even if it doesn’t and I don’t make a penny from Spay Painted Bananas, I’m so happy I took on the Wattpad challenge.

5 Top Tips for Writers on Wattpad

– Choose a genre –

Wattpad is the ideal platform for writers of YA fiction, trilogies, series and work that will fit comfortably into their genre categories. You don’t have to post a whole series of books on Wattpad, but if readers like the first book you post, they are more likely to buy the second from a paying platform.

– Ask to be featured –

If you have had work published then contact Wattpad and ask if they will feature your novel. If you don’t ask, you don’t get! You will need a good pitch and a professional looking book cover.

– Post regularly –

Make the experience enjoyable for your readers by posting every week. What motivated me is imagining if I had to wait a month in between every chapter of a book. I know I’d have given up reading very quickly!

– Be friendly –

Thank people for their comments and votes. If you are using Wattpad to get constructive feedback on a work-in-progress, then it’s only fair to give some feedback too. But don’t feel under pressure to read every book readers ask you to or you’ll soon feel swamped.

– Link to social media –

Wattpad users tend to stay in Wattpad and rarely migrate to follow you on other social networks. Despite racking up over a million hits on my novel, less than a hundred readers joined my Twitter and Facebook. That said, I really value those eighty who did and I know they are the ones who will be interested in buying my future books. Add your social networks links in your Wattpad profile to facilitate readers finding you on them.