AI and Writing for Games Webinar

From generative writing tools to augmented publishing processes, artificial intelligence is rapidly changing and challenging the landscape of creative writing and publishing. To respond, MyWorld and Bath Spa University’s Centre for Cultural and Creative Industries (CCCI) and Narrative and Emerging Technologies (NET) Lab have developed a series of free webinars, Writing with Technologies, to offers an in-depth look at AI’s emerging influence across writing and publishing in multiple fields. 

Our third webinar of the series brought Imwen Eke, Joseph Wilks and Richard A Coles together to explore the cutting-edge intersection of artificial intelligence and the gaming industry to discuss how AI is transforming both game development and player experiences with a focus on accessibility and inclusion. 

Speaker Bios

Imwen Eke

Imwen (She/Her) is a play alchemist, creative technologist, facilitator, educator, and TEDx speaker, specialising in play as a powerful tool for exploration and transformation. 

With nearly two decades in immersive entertainment and digital transformation, her expertise spans interactive design, game mechanics, workshop facilitation, and creative technology, making complex transitions accessible through playful methodologies. She focuses on play in adulthood to address social, political, and environmental challenges. 

She is the Founder of New Party Rules Labs, Chair of MyWorld’s Advisory Board (£30M creative technology initiative), and co-organizer of BXRN (Black in Xtended Reality Network). In 2024, she spoke at the UN Geneva Permanent Forum and G20 Rio, advocating for the transformative power of play in governance and society. 

Previously, she worked with SHUNT, Punchdrunk, taught at ISCOM Paris, University of the Underground, and Bristol University. Rooted in London and Bristol, Imwen continues expanding approaches to cultural play and technology. 

Joseph Wilk 

Jospeh is an artist and programmer who uses the digital to explore disability and disability to explore the digital. He deconstructs, misuses and repurposes software and hardware to challenge notions of ownership, narrative and visibility. 

Richard A Cole

Richard Lecturer in Digital Classics at the University of Bristol and co-Director of the Bristol Digital Game Lab. His research focuses on how the history and culture of antiquity intersects with new media, in particular video games, virtual reality, and artificial intelligence. From 2020-2023, he worked on the multidisciplinary Virtual Reality Oracle project, which created a ground-breaking VR experience of ancient divination that is improving educational outcomes in schools. He has published leading research on Classics in video games, while his latest work looks at how questions around the authorship of the Iliad and Odyssey can help us better understand AI generated texts today. Through the Game Lab, he is leading the research component of a collaborative R&D project with industry partner Meaning Machine on generative AI systems for video game dialogue. The aim? To understand how players respond to conversing with AI-powered characters.