Articles by Tom Abba

Five Things I Want Publishers to Know About Innovation

Tom Abba

Pay Attention, it’s 2019. All of this has been written before, and all of it will be written again, because that’s how the world works. A little context. I was invited to speak on a panel at Futurebook Live 2018 (November 30th, 2018). Expertly chaired by Macmillan’s Sara Lloyd, the discussion ranged from ‘what we’ve… Read more »

Thoughts on the weaponisation of failure

Tom Abba

All of old. Nothing else ever. Ever tried. Ever failed. No matter. Try again. Fail again. Fail better. This is the phrase. Adopted as a pep-talk by silicon valley Imagineers and tech startups, by creative writing students and university lecturers. It doesn’t mean what you think it does. It isn’t a hopeful phrase, isn’t an entreaty to… Read more »