Articles by Tom Abba

Five Things I Want Publishers to Know About Innovation

Tom Abba

Reading Time: 4 minutes Pay Attention, it’s 2019. All of this has been written before, and all of it will be written again, because that’s how the world works. A little context. I was invited to speak on a panel at Futurebook Live 2018 (November 30th, 2018). Expertly chaired by Macmillan’s Sara Lloyd, the discussion ranged from ‘what we’ve… Read more »

Thoughts on the weaponisation of failure

Tom Abba

Reading Time: 4 minutes All of old. Nothing else ever. Ever tried. Ever failed. No matter. Try again. Fail again. Fail better. This is the phrase. Adopted as a pep-talk by silicon valley Imagineers and tech startups, by creative writing students and university lecturers. It doesn’t mean what you think it does. It isn’t a hopeful phrase, isn’t an entreaty to… Read more »